Category Archives: (Tech) Social Media

(Tech) Social Media

LinkedIn is a great social network, as it is a network for grownups and professionals who want to connect with like-minded colleagues. Many companies and professionals use it to find information, post jobs and generally have a solid online professional reputation. The only problem is, many professionals aren’t utilizing all LinkedIn has to offer, and this could be a mistake.

Below are five common mistakes professionals make on LinkedIn.

  • Using it only for job searches. One of LinkedIn’s most powerful tools is the job search, as you can tap into the hidden market of jobs, or reach out to contacts for potential for potential openings, or to hire them. The only problem with this is: Many LinkedIn users only use the network when they are actively looking for a job. You should make an effort to keep your profile and connections up-to-date and be active even when you’re not looking for a job or to hire.
  • Having an incomplete profile. One of the key aspects of any social network is your profile. It’s the online representation of who you are, and an incomplete profile is like an incomplete picture of who you are. At the very least, you should have information about all the important companies/jobs you’ve had and your main achievements associated with them. Having industry recognized keywords sprinkled in helps as well; it makes you and your expertise easier to find.
  • Not belonging to groups. The groups we associate with make up a large part of who we are. LinkedIn is no different and has a ton of professional groups, including alumni and industry specific groups. Joining these groups is a good idea as you can connect with colleagues and other professionals, share your experience and keep your finger on what’s going on; maybe even find your next big business idea.
  • Not making connections. We’ve said it before, we’ll say it again: LinkedIn is all about connections. If you only connect with people when you need something you will reduce the efficiency of the network. You should be actively looking for people that you know – personally or professionally – to connect with. At the same time, don’t connect with anybody and everybody, LinkedIn should be your online professional network – only connect with people you know or have met.
  • Not a team effort. With other social networks like Facebook, colleagues are usually against connecting with workmates. While this is probably a good idea for Facebook, after all, who wants their boss seeing pics from your weekend shenanigans? LinkedIn is different, it’s beneficial to connect with your current colleagues as the main idea of LinkedIn is to establish professional connections. The best place to start making connections is your current job, so encourage your team members to have profiles and connect with each other.

Through effective use of LinkedIn, you should be able to build a solid professional network that spans countries and could provide you with your next big opportunity. If you have questions about LinkedIn or social networking in general, please contact/connect with us.

Published with permission from TechAdvisory.org. Source.

Good reputations gone bad with tweets

Small businesses have some powerful communication tools at their disposal, ones that they can use to reach a potentially unlimited customer base. One of these tools is Twitter, a social network that gives users 140 characters to reach out to other Twitter users. While Twitter is a useful tool, it can cause companies to lose their reputation if they tweet about the wrong things.

Here are five types of tweets that can seriously damage your reputation.

  1. The making things up tweet. Beyond the obvious moral reasons, it’s never good for a business to tweet something that’s made up. Be it false sales, achievements or facts, you can guarantee that someone will know and call you on it which could create a PR nightmare. Always be sure that what you tweet is true and can be backed up.
  2. The denying allegations tweet. There’s a pretty high chance that users will take to Twitter when they have something negative to say about your company. When this happens, one of the worst things you could do is deny the allegations, even if you’re right. Doing so will only result in more negative tweets, all of which are very public. If you do get a negative tweet, the best thing to do is encourage the tweeter to contact you privately.
  3. The mad as heck tweet. Doing anything when you’re angry is never a good idea, especially when using a medium as public as Twitter. If your first reaction is to be angry at a tweet, it’s best to step back for a bit and think about what made you angry. If you’re still angry, get an employee or friend to read the tweet and talk about what actions you should take.
  4. The inflammatory tweet. It’s best to not tweet anything that could make your followers angry or upset. Remember your Twitter account represents another way for your customers to interact with you. If they’re upset about something, the chances of you getting their business again are slim. If you’re not sure if something is inflammatory or not, try asking your employees or a friend, or just don’t tweet it.
  5. The negativity tweet. Negativity in the workplace is something that could cause a business to go under quickly. The same goes for a negative tweet, it is a sure fire way to tarnish your reputation. As a rule, don’t publish anything negative.

Twitter, when used correctly, is an extremely useful communication tool for small businesses. When businesses mishandle their tweets, they could create publicity issues that could irreparably harm a business. If you would like some more tips on, or need help managing, your tweets, please contact us.

Published with permission from TechAdvisory.org. Source.

New Map Puts Businesses on the Map

Maps have been integrated with great success into many businesses as a way to provide directions to customers. But what happens when a customer is looking at a map, and would like to know more about the businesses in the area? Before, they would have to close the map, open a new window and search. Now, there’s a new solution.

CityMaps is a novel new online map. At first look it appears similar to any other online map: streets, check; transport routes, check; geographic features, check. So, what sets it apart? Well, when you zoom in on a neighbourhood you don’t get a fancy street view, or outlines of buildings, you get a map populated with businesses.

What is CityMaps?
Think of those city maps that we’ve all used while on vacation, the ones with restaurants, shops and tourist attractions, and that’s the basic idea of CityMaps. When you zoom in on an area, you will see icons and logos of businesses. Click on one and a popup window will open with the business name, contact information, pictures, related tweets, reviews, and more.

Essentially, it’s a tool to help you plan your next adventure in the city. If you’re out with your friends and looking for a place to go for dinner, you can search for nearby restaurants, look at reviews and deals, and finally: make a reservation, all from the app.

How will this help my business?
With social integration, a business like yours can post a special offer on one of the many deal websites, and it will show up in CityMaps as an unobtrusive blinking green dollar sign. If someone tweets about your business, the tweet will show up on the map as well.

This program is a great example of good integration across social media and business. If a review is posted online, it’ll show up on the map. This can also be beneficial to your business as you will get near real-time feedback. CityMaps also encourages businesses to develop and maintain an Internet presence, while giving them a practically free way to literally put their name on the map.

Currently, the map is only available for New York, San Francisco and Austin. There’ll be more cities soon, but it’ll be a few years before every city in the US is on the map. So keep your eye on this program if you’re not in the three cities, as you’ll soon be able to take advantage of it.

If you would like to learn more about CityMaps, or other Web trends, please let us know, we are happy to help.

Published with permission from TechAdvisory.org. Source.